Five reasons why Canadian small businesses should expand to the U.S.
12:43:00 PM
All
too often, we hear that Canadian businesses, including small and
medium-sized enterprises should go to China or other emerging markets.
However, with a surging American economy, weak Canadian dollar driving
exports and falling oil prices, the time is right for Canadian SMEs to
expand south of the border. Here are five reasons why:
1. Unlike other overseas markets, the U.S.
marketis picking up steam and the greenback is strong. In fact, the
American economy is on track for its best year since 2005, according to
the International Monetary Fund.
2. The
U.S. market, while very different, is closer, more accessible and more
familiar than others. That cultural familiarity, geographic proximity
and strong historical connections make establishing a business
relationship south of the border far less daunting.
3.
There are plentiful sources of capital right now, on both sides of the
border, looking to finance growth south of the border. Whether it’s
private equity funds or family investors, people have moved on from 2008
and are ready to invest again.
4.
There is a major shift occurring in a number of industries, such as
automotive and aviation manufacturing, diverting operations from Canada
to the U.S. and Mexico. This presents an opportunity for Canadians to
capitalize on growing markets, while keeping strategic planning
functions in Canada.
5. Last but not
least, success in the states often leads to success in other export
markets. Building a business infrastructure there is a perfect launch
pad to expand to other economies, such as India, which, the IMF
predicts, will be the fastest growing economy in 2015 along with the
U.S.
Sure,
there are many challenges. It is not easy to open a U.S. office.
There’s no shortage of logistical issues – everything from accounting
and tax planning to incorporation, office space, banking, payroll and
benefits coverage.
So, what’s the good
news? When your business is ready, with the right strategic decisions
and sufficient financing, you can reap immense rewards in the U.S.
market. Many thousands of Canadian SMEs are achieving great success in
this way.
Here are a few things I’ve learned over 30-plus years doing business outside of Canada:
- Americans are generally open to buying from Canadians.
- Decision-makers at U.S. companies, who may have 10 times the budget of their Canadian counterparts, will not necessarily have more knowledge or experience. At the end of the day, they tend to rely more on relationships and gut feelings than concrete evidence that what is being proposed has already been proven in the U.S. market.
- Americans are much more prepared than Canadians to take a risk on a new idea or supplier. The relationship will also be cut off quicker, if promises are not fulfilled.
- An enthusiastic team of Canadians can more than hold its own against U.S. competition.
When
expanding to the states, there’s no blueprint, but there are limitless
options for growth. Some possibilities include selling over the web and
fulfilling orders from Canada, sales forays at U.S. trade shows, client
visits by Canadian-based sales reps, setting up a network of sales
agents and distributors, setting up one’s own U.S. sales office,
investing in a U.S. production or service facility, or acquiring a U.S.
business.
These are just some of the
options. At the end of the day, success boils down to bold vision, lots
of guts, amazing people on your team and smart strategic thinking.


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